Red Ribbon Week is the nation’s oldest and largest drug prevention awareness campaign began by National Family Partnership (NFP). Today, millions of people celebrate the sacrifice of Enrique "Kiki" Camarena. Kiki was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985.

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Family, friends and neighbors began to wear red ribbons in his memory. 

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In 1988, NFP sponsored the first National Red Ribbon Celebration. Parents began to form coalitions using Camarena as their model, embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon.